Resources

Communicating Science in Practice

For the 2014 SCMMW recognized scientists with literary acumen, journalists, writers and media relations professionals were among this year's invited speakers. They explored the communication of science on the page, on the screen, and on the stage, illuminating the process of translating science for the public.

The scope covered a variety of questions, including: how to edit scientific data into a concise press release and what a scientist needs to know when interviewed by TV, radio or print reporters on specific issues. Part of the panel was devoted to students interested in learning more about how to get their message across in an oral presentation and what type of information needs to be included in an abstract or a poster.

Below are the presentations given by panel members along with other resources to help scientists shape their messaging and communications strategies.

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How to Win Friends And Influence People
Matthew King
- Heal the Bay

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What Makes News... 'Newsworthy'?
Sanden Totten
- KPPC Science Reporter

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Giving Scientific Presentations
Bernd Würsig
- Texas A&M University

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Marine Mammal Viewing Guidelines
Ocean Conservation Society Brochure

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Examples of Effective Analogies
Stuart Wolpert
- UCLA

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Videos on Science Communication
Stuart Wolpert
- UCLA

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